Hisense announces UX1 Dolby Atmos soundbar system to compete with Samsung

Oggiman

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Hisense has given us a preview of its first 2027 soundbar at IFA 2026, and it has its sights set squarely on Samsung's Award-winning formula.

The UX1 bundles a soundbar, wireless subwoofer, and two wireless satellite speakers for a true surround sound experience, and Hisense claims it can output a staggering 1840W across the whole system.

The ethos behind this premium package is that Hisense wants to up its audio game to bring it in line with its premium TV offerings.

The company now sells made-to-order Micro LED sets and 116-inch RGB Mini LED TVs, so naturally it wants a premium audio offering that reflects its flagship products.

Hence the UX1's title – Hisense already offers the UX range of premium TVs, so this has been conceived as a dedicated audio companion for that range.

Generally speaking, Hisense is really paying attention to audio this year and, from what we've seen, next year, too – the Chinese tech giant's stand in Berlin had a whole section dedicated to soundbars, party boomboxes, and portable wireless speakers, so it looks as though the brand is taking sound seriously.

And the UX1 is clearly the most serious product of this new range, and I've walked away from the Hisense booth with three key thoughts on why it could be a genuine competitor for Samsung's dominant HW-Q990H system.

Full story HERE
 
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